The Numbers Add Up... 


Mobile Billboard Advertising is still a little new to the advertising and marketing world. Thankfully, there are new

reports available from several sources that allow us to understand the effectiveness of Mobile Billboard Advertising.

  • 98% of in-car audiences indicated they notice truck-side ads – American Trucking Association

  • 97% Recall Rate on mobile advertising – Outdoor Advertising Magazine TACA’s market research

  • 96% of respondents say mobile advertising is more effective than traditional outdoor advertising. -Outdoor Advertising Magazine TACA 's market research July/August

  • 91% of target audiences notices both graphics and text. -American Trucking Association and 3M Advertising

  • 29% say outdoor advertising caused them to visit a retail store within a week. The more time spent in the car, the more likely that outdoor advertising motivates consumers to visit a retail store.   Mega-Milers 

  • Mobile advertising generates 2.5 times more attention than a static billboard

  • Americans report spending an average of 15 hours per week in a car, either as a driver or passenger, and perceive traffic is getting worse. Commute times, from the recent census, have Increased 14% - Arbitron National In-Car Study

  • Young men 18-34 elusive to TV advertising, have a huge exposure to outdoor media. With TV viewing levels dropping among young men, outdoor advertising can supplement the media plan. The average consumer spends 15 hours per week in the car while men 18 - 34 spend an astonishing 20 hours per week in their car, a 33% Increase. Men, 18-34 clock 39% more miles each week (425 miles) verses the national average (306 miles.) Arbitron National In-Car Study

  • In-car audiences are a vital advertising consideration In all sized US media markets. Contrary to the perception that only people In large cities spend significant amount of time In-car, consumers In small and medium-sized markets also show long commute times and time spent In vehicles.  - Arbitron National In-Car Study

  • Those who travel (as a driver or a passenger) more than 260 miles per week in-car are upscale, educated and far more likely to be employed full-time than the average American.  – Arbitron National In-Car Study

  • A significant amount of shopping occurs on the way home from work. Consumers report these purchases are contemplated during the day and on the way home. As such, outdoor advertising are vital to Impact shopping and purchasing on the way home from work. - Arbitron National In-Car Study

  • One of the reasons our ads deliver such an impact is that we understand the value of “Method of Delivery”. Our presentation is an experience that cannot be forgotten. People can’t miss your oversized message as it is driven when and where you direct.  Messages on outdoor mobile billboards have a 97% recall rate!  – RYP and Becker Group

  • Consumers report these purchases are contemplated during the day on the way home. As such, outdoor advertising is vital to impact shopping and purchasing on the way home from work.

       Drive Your Message & Gain New Customers with InMotion Advertising.

Frequency, Versatility and Penetration!

That is what you should demand from your advertising – and you get it with our mobile billboards. You name the target and we become the driving force that gets your message in front of your potential buyers.  InMotion Advertising develops routes to target specific neighborhoods, special events, high-traffic retail areas and client specific Audiences.  We go where your buyers go!  InMotion trucks are equipped with a GPS Tracking system to provide proof of performance. At the end of your campaign you will receive a GPS position report.

We Deliver Your Message To Your Target Audience​

In 2018, InMotion Advertising was created to provide Out-of-Home Experiential marketing options for companies and agencies searching for an alternative to legacy advertising such as Radio, TV and Newspaper. Today, Nebraska Mobile Sign is a firm that enjoys featuring our client’s story on our vehicles. 

Revolutionizing the Advertising Industry

Businesses are searching for new and creative ways to get brand messaging through to consumers. Mobile Advertising Vehicles give them a medium that reaches valuable prospects. Ours are not typical advertising that people often ignore. Nebraska Mobile Sign grabs your potential customer’s attention and does not let go. In today’s chaotic media climate, this break through is hard to find.

Unlimited Options and Flexibility

We have the flexibility that you cannot find with other media. You can change your marketing message by the week or by the day. Want to use the same ads again at a later date? No problem! We will store it for you. We can do what TV, radio, newspaper and stationary billboards cannot match – and we do it for less!  Studies show that 96% of the viewers of mobile outdoor advertisements say they have more impact than a static billboard.  – American Trucking Association Study


© 2018 InMotion Advertising

  • White Facebook Icon

Lincoln’s Premier Mobile Advertising Agency. InMotion is the first mobile billboard business in Lincoln! Your customers are mobile…shouldn’t your advertising be too?